A good campaign by Eveready but the product can technically be replaced with any source of light, so why eveready? Ponder upon it eveready team!
This is one app that can make a real difference in society but the best thing i like about this ad is its execution. Very smartly executed. If this campaign would not have been executed this way, i am not sure if this app would have made a difference. Respect for Vodafone!
Much has been debated over the need for traditional businesses to move & adapt towards online business models. Here is a point of view from operational perspective. For any offline brand to adapt to online ecosystem, it needs to go through two phases, not necessarily in a sequential order though:
Objective: Maximise brand reach through content creation
Another important point is that production values of each content does not have to be glossy. Certain type of content are better when produced with raw look.
Video is just one type of content. There are many other types and forms. Content development in itself is a huge task and involves both science and art and would need a different article to elaborate, else this may turn out to be a book instead of an article.
Beside the quantitative measurement, it is important to get your hand on softer listening aspects on social media platforms. Look out for sentiment analysis (whether audience is talking positively, negatively or is neutral to your brand)
Objective: Start developing an e-commerce based sales business model. Phase 1 is important to develop a brand and then its time to reap in benefits of brand building and start getting some real business from e-commerce/ digital platform
One strategy is to begin with a goal about where you need to reach and then define and analyse business problems and work towards them. This approach is bit different from traditional way to analysing business problems where a cloud of data is analysed to find out business problems. In Digital space, this may sound like finding a needle in haystack. If you wish to read more about this business approach, read this book called “Thinking backwards” by Maartin Scheepbouwer. He is Global CEO of OLX (largest online classified site in the world).
These are only the few basic but key metrics involving digital aspects for offline brands. All said and done, for any brand, digital space needs investment (a lot of investment), time & strategy and most offline businesses will have to eventually adapt to online in order to accelerate growth.
Do you believe all new borns are born equal? Ofcourse not! The journey to one’s destiny starts right from the time a new born arrives in this world. Some part of it is luck. For instance: If one is born in a royal family or in lower end of pyramid. Unfortunately, real Luck isn’t that but how good your parents are as mentors.
It is an accepted fact that parents nurture and shape future of their kids. Like a building which does not have a rock Solid foundation, cannot stand for long, parents also need to build a rock Solid foundation for their kids. Sometimes parents mistake this foundation as love for their kids. These are two different aspects. Training kids needs time, dedication, effort and more importantly a plan. A long term plan. A 20 year plan to put those fundamentals in place. What your kids will turn out to be 20 years hence depends on that plan. So if the parents don’t have a plan, its unlikely that the kid will have a robust foundation.
Once the kid grows up and starts the next big phase of his professional life- that’s starting his career, unfortunately his luck runs out. Why? Millions of young guns start their career every year. Many of them have very strong fundamentals in place like excellent academic record, skills to adapt to fast pace of life, good ethics etc and no doubt they get an excellent kick-start as well but what matters in the long run is to have someone who can guide you, who can give direction to you, who can pass on their own experience to you, who can nurture you, who can mould you into a great leader.
Its not necessary that a mentor would take out a lot of time to make you understand and guide you but having even the luxury to directly work with a mentor can itself teach you a lot. He can teach you where to focus and where not to.
Unfortunately, not everyone is lucky to have a mentor in life. Not that you can’t figure out your way without a mentor but it might take much longer along with extra efforts to reach to your goal. So if you ever get to work with a great Mentor, Don’t leave him, even if he leaves you.