This innovation is so good that it deserves a standing innovation not just because its an innovation but it also because it requires guts from Client’s side to pull off something like this. Lego/ Warner Brothers recreated all Television commercials that were suppose to play in a particular break on TV. So finally what audience saw on TV was a commercial break with all Television commercials shot as LEGO movie. Fantastic. Though only 350K youtube views but zooming up really fast.