All About Me


My name is Abhishek Singh and i am bananas about digital, Literally. In 2010, while sitting on my office chair, doing the regular stuff that i had been doing for some years, i realised that i had to do something more. So i took an initiative to drive some innovative digital campaigns for my Brand “HAPPYDENT”. Soon, that campaigns i worked upon got recognized not only within the organisation but also by External online Fraternity and i ended up leading digital Marketing initiatives for all brands of my organisation and that’s it. One initiative led to the other. Soon, i stumbled upon the challenge of “How to develop innovative campaigns regularly”. The answer was access and exposure to the best innovative campaigns worldwide”. So i started compiling all the good campaigns that i came across on this blog. Each and every creative that you see here has been chosen by me and posted because i liked it. I hope, you also find this blog as useful as i do.

I also believe, one must be a learner. One must challenge himself/herself to try out new things in life. Stuff which you have never attempted before. The feeling to achieve something like that is amazing and these days, i am trying my hand at Photography.


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